Canadian Centre for Child Protection

For this User Experience assignment, students needed to choose one of the seventeen estabilshed Global Goals and create an e-newsletter, social media carousel, and other associated assets for an initative relevant to that goal. For The Canadian Centre for Chlid Protection, I chose a pallete with navy and mustard; the deep navy conveys a serious, even slightly ominous tone, while the mustard yellow invites a sense of hope. The close-cut and free-floating images were meant to feel somewhat whimsical, lightening the mood without detracting from the serious content, while the voice of the copy invokes a sense of subdued, and even hopeful, urgency.