Survivor Outreach System

Survivor Outreach System began as conceptual grassroots entity I imagined for a Campaign assignment, and continued to evolve as I carried it with me through a three-phase Editorial Design project. SOS would (will?) be a collective, and a compendium, organized by rehabilitated survivors of childhood sexual abuse, offering a print publication, an app and desktop site, and educational workshops on recovery, prevention, and child welfare.

The primary goals of SOS are to facilitate and encourage rehabilitation from, and prevention of, childhood sexual abuse by offering unwavering, accessible support for adult survivors, barrier-free support for whistleblowers trying to protect children in their homes or communities, and low- or no- cost supplemental educational materials for school settings.

Survivor Outreach System is cool, calm and collected, but utilizes a sense of urgency and seriousness in its colour pallette, the tone of its copy, and its approach to advertising. My goal was to create content that would discreetly, respectfully speak to adult survivors (without being overtly triggering), make sense to other adults, and feel serious for children who might witness it without scaring them.
I wanted to treat the subject of child abuse with the seriousness it deserves, without making the content feel unapproachable, and without creating anything that might be particularly upsetting for those living with the trauma of said abuse.