Survivor Outreach System

For this Campaign assignment, I wanted to design for a conceptual nonprofit that would be led by, and primarily serve, adult survivors of childhood sexual abuse. SOS would offer peer-support to adult survivors who aren't yet out of the woods with their healing, as well as programming for schools (which could include staff workshops, presentations geared towards different age groups, and information sessions for parents), and emotional and logistical support for people who are navigating the process of reporting ongoing child sexual abuse.

The primary goals of SOS are to facilitate and encourage rehabilitation from, and prevention of, childhood sexual abuse by offering unwavering, accessible support for adult survivors, barrier-free suport for whistleblowers trying to protect children in their homes or communities, and low- or no- cost supplemental educational materials for school settings.

Survivor Outreach System is cool, calm and collected, but utilizes a sense of urgency and seriousness in its colour pallette, the tone of its copy, and its approach to advertising. My goal was to create content that would discreetly, respectfully speak to adult survivors (without being overtly triggering), make sense to other adults, and feel serious for children who might witness it without scaring them.
I wanted to treat the subject of child abuse with the seriousness it deserves, without making the content feel unapproachable, and without creating anything that might be particularly upsetting for those living with the trauma of said abuse.