Brand Book: Gryd

My first portfolio piece is from my second student practicum, at a Winnipeg tech start-up that offers public-facing and back-end digital tools for commuters, tenants, property managers, and more.

One of my projects for Gryd during my practicum was creating their brand book. It was mostly built in InDesign, maintaining a clean file build and utilizing parent pages, paragraph styles, and their numbering & section functions. Some assets were built in Illustrator and of course Photoshop was used for image treatments.
The square, 9”x9” format and modular design lend themselves to Gryd’s tidy, tech-y voice.

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TDC: Ascenders
A digital mockup of a wine bottle on a table, with two close-cute images in the top left corner of the picture, showing the front and back labels of the bottle. The label is a dark purple-indigo colour, with a golden-yellow, arch-shaped ornate border framing a large serif 'V' lettermark. The label around the neck of the bottle is the same purple-indigo colour with the same golden 'V' lettermark.
Packaging Redesign: Vrij
A cream-coloured book jacket for The Overstory by Richard Powers, featuring a taxonomic heirarchy resembling a family tree and a map of the plant kingdom.
Typographic Book Jacket